Hi there! I’m Darren and I run the WhatDarrenPlays YouTube channel! I’m UK based, but originally from Ireland, and have been a full time content creator for over eight years. I’m also a Game Developer, currently working as a Designer on Manor Lords.

My current content is long form edited playthroughs of Logistics, Strategy or City Builders Games, with a couple livestreams per week.

My type of content:

Brand safe: No swearing, No political commentary, Little to no “opinions” in my content, usually just playing the game.
Friendly attitude, with a relaxing tone. My content has been described as “chill” with almost a Bob Ross-esque quality.
Great at explaining things. I can break down complex games in a very beginner friendly way that’s enjoyable to watch.
I generally play things I really enjoy, and stick to a few series for a long time rather than lots of different games.
Long form, serialized content. See more below regarding what type of sponsors work for this content.

YouTube Media Kit

This media kit is generated by YouTube’s “Brand Connect” system. The data is direct from Google’s analytics and has not been manipulated in any way. The “interests” panels are based on audience demographics and viewer spending.

You can click to download the .pdf to view it in higher quality or share it with your clients

Download

Preferred types of Sponsorships

Integrations
My preferred type of sponsorship is 20-60sec integrations within the first 10 minutes of videos. Its typically preferential to start a sponsorship with a new series, and spread the ads across several videos for the best impact.
○ Example: MANSCAPED
○ Example: Prosperous Universe (3 videos)
○ Example: Skillshare - (6 videos)

Full Dedicated Videos (Currently Unavailable)
Standalone videos do not nearly view as well, so it seems better from my perspective to either sponsor a series, or go with integrations in an existing series.
○ Example: Timberborn
○ Example: Stronghold: Definitive Edition
○ Example: The Riftbreaker (3 videos)
○ Example: Floodland (4 videos)
○ Example: Settlement Survival (5 videos)

Other brand deals
I’m open to brand sponsorships but I always insist that I try the product before agreeing to anything.

YouTube Livestreams
I’m currently in the process of ramping up YouTube Livestreams. When I’m available for integrations or full sponsored streams I’ll update this area.

For contact to discuss the type of content, rates and availability, you can email whatdarrenplays@outlook.com